How to socially engage customers all year.

February is "Love to Read Month." A holiday designed to inspire the love of reading in children. If you're not a children's book author, this is not much help, or is it.

As a public speaker and small business owner I ask myself, How can I socially engage customers all year? My answer is to give my tribe of readers a reason to celebrate reading.

Most people are familiar with the standard holidays:  Valentine's Day, St. Patrick's Day, Mother's Day, etc.  What many of us don't realize are the numerous National U.S. Holidays in-between. There may be a holiday just for your followers!

My favorite example is Jane R. Wood's book, Adventures on Amelia Island: A Pirate, A Princess, and a Buried Treasure. Jane promotes her book annually on Talk Like a Pirate Day. During September she not only increases awareness for this book, but her entire series.

Could you use holidays to promote your products?

Consumers annually choose products associated with holidays or seasons. That's why Christmas books are not popular in July. Finding holidays involves planning. The reward to planning may be repeat success annually!